To make sure your emails are hitting the mark and not getting sorted into the spam folder, it’s crucial to have an accurate and updated list of contacts that includes enriched data points.

This is where email data enrichment tools come in.

They can help you enhance your company profile data by filling in missing details such as names, company names, job titles, and social media profiles. This enriched data can then be used to personalize your emails or create targeted campaigns.

By utilizing these tools, sales, and marketing teams can improve the effectiveness of their email outreach and drive more successful results. In this article, we’ll dive deeper into how email enrichment tools can elevate your email marketing game.

Email Enrichment Tools: Compared side by side

Best Email Enrichment Tools

We scoped out the best email enrichment tools that businesses can use to improve their email contacts and lead database to achieve better campaign results:

1. Clearbit: Best for Businesses of All Sizes

Clearbit is a powerful email enrichment tool that helps businesses get the most out of their data. It provides real-time data enrichment, powered by machine learning and highly-trained QA, to give fuller context on every company and contact your business works with.

With Clearbit, you can instantly add 100+ reliable firmographic, demographic, and technographic attributes to enrich contacts and target accounts in your CRM or marketing automation tools. Additionally, it automatically refreshes all records every 30 days so performance never skips a beat. Put simply: Clearbit helps you bring focus to your funnel with reliable data insights that drive actionable results.

Bottom line: Clearbit’s real-time data enrichment software allows businesses to instantly add reliable attributes to their contact records, providing accurate and enriched data insights that can drive actionable email marketing results.

Customer reviews

Clearbit is a good platform to get quality B2B data for new business development. Being a part of the sales team I need to work on new data all the time in order to get more new business. I am using Clearbit because the quality of data they have is great.

https://www.gartner.com/reviews/market/data-intelligence-solutions-for-sales/vendor/clearbit/product/clearbit/review/view/3787536

Most critical review:

I thought the user interface was good and seemed easy to use. It had a native integration with HubSpot and seemed relatively easy to set up. It was a little easier to learn than ZoomInfo.

https://www.g2.com/products/clearbit/reviews/clearbit-review-7700041

Pros

• Automatically adds reliable attributes to every contact and account in your CRM platform or marketing automation tools, bringing focus to your funnel
• Real-time data enrichment powered by machine learning and highly-trained QA
• Automatically refreshes all records every 30 days

Cons

• Limited availability of B2C data: Clearbit only provides B2B data, which can be inconvenient for users who also need B2C data and have to switch to other platforms to access it.
• No mobile app: While Clearbit is a web-based platform, users have expressed a desire for a mobile app to access information on the go.
• Limited subscription options: Clearbit may not offer enough subscription plans, making it difficult for users to find a plan that suits their needs and budget.

Pricing

Clearbit offers a range of pricing options to suit various businesses.

Their free account offers a suite of tools to help businesses gain insights. Free tools include the ability to de-anonymize site traffic, calculate TAM, determine ideal customer and prospect profiles, enrich domains and emails, and find email addresses.

For businesses seeking more advanced capabilities, Clearbit offers customizable plans, including data enrichment, lead scoring and routing, form optimization, intent-based outreach, advanced personalization, conversion targeting, and reveal and enrichment APIs.

For teams building data-powered products that utilize Clearbit’s real-time data, Clearbit offers access to Reveal for IP de-anonymization as well as company details and contact data through an account provisioning API. Clearbit also offers free data credits and flexible pricing plans to ensure that businesses can easily and affordably access all the data they need to achieve their goals.

2. Hunter.io: Best for Individuals and Small Teams

In addition to its powerful email-finding tool, Hunter.io also offers email enrichment capabilities. With the Email Finder, users can input a person’s full name and company name or website to find their email address.

Furthermore, Hunter.io can enrich existing email lists by verifying and appending missing email addresses. Their email verification service and API checks for email deliverability, which ensures that the emails in your list are current and active. Hunter.io’s database also includes email signatures from millions of professionals, which can be used for list enrichment. With these capabilities, Hunter.io empowers businesses with accurate and up-to-date email data, reducing bounce rates and increasing email deliverability.

Bottom line: Hunter.io has powerful email-finding and enrichment capabilities, which provide businesses with accurate and up-to-date email data.

Customer reviews

Hunter is the best tool for building email addresses and verifying email addresses. It’s straightforward to create email addresses using Hunter.io. If we already have email addresses, it’s simple to verify them using Hunter.io. You need to have your data in CSV file/ and minimum fields like first name, last name, and company domain. For email verification only need an email address.

https://www.g2.com/products/hunter/reviews/hunter-review-7559698#survey-response-7559698

Hunter.io is a wonderful tool that can help you optimize your outreach efforts. Their domain search, email verifier, and email finder tools help you crawl for addresses, and their leads and campaign features are a great aid for your link building or cold emailing needs.

https://www.authorityhacker.com/hunter-io-review/

Most critical review:

“The email finder algorithm is a mess now. Bounce rates of up to 35% might become common. Which ruins your domain reputation.”

https://www.g2.com/products/hunter/reviews/hunter-review-3040140

Pros

• Hunter.io instantly searches any website/domain and reveals all professional email addresses associated with it, saving time and helping identify and reach out to decision-makers directly.
• The tool is straightforward for creating and verifying email addresses using a CSV file with minimum fields like first name, last name, and company or corporate domain, making it the best tool for building and verifying email addresses.
• Hunter.io has a large database with a high success rate in finding accurate email addresses for individuals and businesses. The user-friendly interface allows users to search for email addresses by name, company, or domain.

Cons

• Verifying email addresses is easy but incorrect ones should be replaced in another field to save time.
• Hunter does not work all the time and can reveal generic or outdated email addresses.
• The free plan can be restrictive, and the tool can be somewhat expensive if you need a large number of email addresses or plan on using it frequently.

Pricing

Hunter.io offers four plans – Free, Starter, Growth, and Custom, for their email finding and verification services.

The Free plan allows for 50 requests per month along with domain and email verification.

The Starter plan starts at $49/month and includes 1000 requests, domain and email search, and email verification.

The Growth plan starts at $99/month and includes 5000 requests along with other features like priority support, domain and email search, email verification, and more.

The Custom plan allows businesses to tailor their plan based on their individual needs and includes all the features of the Growth plan along with the ability to purchase additional requests.

3. FullContact: Best for Businesses and Individuals

FullContact’s email enrichment tool provides businesses with an easy and effective way to gather more information on their customers through their email addresses and contact files.

By utilizing its vast contact database, FullContact is able to offer detailed insights into an email address. This can help businesses better understand their customers, personalize communication, and create more targeted marketing campaigns. With FullContact’s email enrichment tool, companies can improve their customer experience and relationship management, and ultimately grow their business.

Bottom line: FullContact’s email enrichment tool leverages an extensive contact database to help businesses gain insights into their customers and optimize their online marketing efforts by personalizing communications and creating more targeted marketing campaigns.

Customer reviews

FullContact impressed me with its ability to deliver a wealth of contact information quickly. Its user-friendly interface, with a clean and modern look, adds to the appeal. FullContact’s extensive features and services enable businesses to effectively manage their contacts and improve customer relationships.

https://www.getapp.com/sales-software/a/fullcontact/reviews/4f948cde53/

The API is very easy to integrate, is well documented and very stable. Asynchronous processing via webhooks increases the matching ratio, especially useful when the use case allows waiting some minutes for the response.

https://www.g2.com/survey_responses/fullcontact-review-4111750

Most critical review

Full Contact is suppose to work seamlessly with GMAIL to capture signatures. It doesn’t. I have to constantly tweak the program to get it to work with GMAIL. I’ve had it for a year, the last time it actually captured an email signature was 10 months ago.

https://www.getapp.com/sales-software/a/fullcontact/reviews/?rating_rounded%5B%5D=1

Pros

• FullContact delivers a wealth of contact information quickly
• User-friendly interface with a clean and modern look
• Extensive features and services for effective contact management and improved customer relationships
• Easy API integration, well documented and stable
• Asynchronous processing via webhooks for a higher matching ratio
• Solid and consistent data with constant and stable results
• Provides a lot of data to work with

Cons

• Limited integrations and features available, compared to other contact management software
• No Outlook Exchange Account capture or workaround
• Only a 50% matching rate with room for improvement
• Enrich API data may have too many fake positives for age, employment, and education
• Outdated data is expected and there is a need for a well-documented list of available profile networks.

Pricing

FullContact offers a single pricing edition that allows businesses to manage individuals’ data through their Pay As You Go model. The monthly subscription is customizable and scales to millions of matches. The service includes several features such as batch file processing, high-volume querying, and access to both person and company data. Additionally, they offer a private plan with a dedicated account management team and service-level agreements for businesses with unique needs.

4. ZoomInfo: Best for Businesses with a focus on B2B Sales and Marketing

ZoomInfo‘s email enrichment service offering provides businesses access to a comprehensive database of professional contact information, allowing them to identify potential prospects, personalize communications and create more targeted marketing campaigns.

This powerful tool helps organizations enrich their cold outreach and lead data generation efforts by providing verified, up-to-date contact information such as title, company, industry, location, and other relevant technographic data of the email recipient. The result is improved email marketing campaigns and increased engagement with potential customers.

Bottom line: ZoomInfo’s Email Enrichment offering helps you identify, target, and engage the right people at the right time – with accurate contact information.

Customer reviews

…the platform is easy to use out of the box and you do have the ability to add on features like enhance and enrich as your sales team grow. I like the ability to search by industry, it links/syncs with salesforce. you can select leads and push them directly into our crm salesforce which is a huge time saver and works great

https://www.g2.com/products/zoominfo-salesos/reviews/zoominfo-salesos-review-7853478

Overall ZoomInfo Sales OS has done wonders for my small business! It opened up a world of contacts and doors that we would not have been able to open on our own. It’s simply a great idea and one that no other company is doing that I’m aware of, at least not on this scale.

https://www.getapp.com/marketing-software/a/zoominfo/reviews/3b24db66b0/

Most critical review

… Cover only very small percentage of the data in Hubspot, actually I think only extra 10% of the data been enriched. Very low.

https://www.g2.com/products/zoominfo-salesos/reviews?utf8=%E2%9C%93&filters%5Bnps_score%5D=1

Pros

• Easy to use platform with the ability to add on features like enhance and enrich as the sales team grows
• Ability to search by industry and links/syncs with Salesforce
• Can select qualified leads and push them directly into Salesforce which is a huge time saver
• Several filters for removing prospects and integration with ZoomInfo Engage
• Provides a whole database of relevant information quickly and safely with SalesOS
• Great customer service that is attentive and available to help get the most out of the platform

Cons

• Contact generation software is overly complicated and may require assistance from company personnel to navigate.
• The inability to drag and sort by columns and layout can be improved.
• Some company entries could be consolidated for better organization.
• Lack of indication on the main page if a company is a subsidiary of another company.

5. Snov.io API: Best for Mid-Large Go To Market Teams

Snov.io’s REST API allows users to access their powerful email enrichment tools to sync leads, find emails, manage prospects, and more.

With a rate limit of 60 requests per minute, Snov.io’s email enrichment API is easy to use and offers valuable features to businesses of all sizes. Users with a free API plan can test the API functionality by speaking with a customer success manager. For those looking to use Snov.io’s API more extensively, their paid plan offers up to 1,000 API requests per month for a fee of $39 per month. In addition, users can access additional lead generation, verification, and email-sending features via the API and also integrate with major platforms like Zapier and Pipedrive.

Bottom line: Snov.io’s API offers a wide range of powerful email enrichment tools that can be utilized by businesses of all sizes. With its complimentary customer success manager, free plan, and affordable paid plan, the API is an excellent choice for those looking to increase their lead generation capabilities and improve their email outreach strategies.

Customer reviews

One of the most beneficial aspects of Snov.io is its powerful email verification feature. With this tool, users can ensure that their email lists are accurate and up-to-date, reducing the risk of bounced emails and improving deliverability.

https://www.g2.com/products/snovio/reviews/snovio-review-7877240

Most critical review

… such a poor data collection tool. And customer support refuses a refund after a few hours of use and the complete realization the product is barebones.

https://www.g2.com/survey_responses/snovio-review-7704006

Pros

• Snov.io’s email verification feature is powerful and ensures email lists are accurate and up-to-date, improving deliverability and reducing the risk of bounced emails.
• The platform offers lead generation, domain search, and email tracking features to streamline sales and marketing processes and improve efficiency.
• Snov.io has a user-friendly interface and robust set of tools, making it an invaluable resource for anyone looking to enhance their email outreach and grow their business.
• Snov.io seamlessly integrates with Gmail and has good data about MSMEs and big organizations.
• The platform allows unlimited email boxes without any restriction and offers exceptional round-the-clock customer support.

Cons

• The user interface of Snov.io can be overwhelming for new users.
• The platform may not always have the most up-to-date information, resulting in inaccurate lead generation.
• Technical issues such as slow loading times or errors when using certain features have been reported by some users.
• Email tracking may not always work in Gmail integration, and some emails verified in the tool may still bounce.
• The accuracy levels of their email verification tools are moderate, but not very good.

Pricing

The Snov.io API can be accessed through their Starter pricing plan, which costs $30 per month. The API has a limit of 60 requests per minute. You have the option to try the API for free using the trial plan.

6. Lead411: Best for Larger Companies Focused on B2B Sales

Lead411 is a powerful CRM enrichment solution that helps businesses keep their contact data up-to-date and accurate.

With Lead411, companies can easily integrate with popular CRMs like Salesforce and Hubspot to ensure their b2b contact details and company data are always current. Lead411 also offers lead enrichment capabilities, allowing business owners to better understand their customers and eliminate outdated data from the system. With this valuable tool, sales teams can focus on building quality relationships instead of manually appending customer databases.

Bottom line: With its powerful lead enrichment capabilities, Lead411 equips sales teams with the tools they need to build better relationships with customers, freeing them from manual database appending tasks.

Customer reviews

These guys are the best value on the market by far. I did several dog and ponies with various lead companies ranging from $5K all the way up $50K.

https://www.g2.com/products/lead411/reviews/lead411-review-7763628

Most critical review

I’ve been finding that recently more and more of the verified emails are no good. I lose so many lead credits since they don’t roll over; and my needs are not the same from one month to the next. The price is reasonable, but only if the data is good.

https://www.trustradius.com/reviews/lead411-2021-04-21-09-09-09

Pros

• Accurate Bambora data for targeted marketing
• Search functions that add value to the company and allow for creative marketing strategies
• Easy-to-navigate platform
• Excellent level of service

Cons

• Lack of advertising makes it difficult to discover the platform.
• The basic layout may be too simple for some users, while others may find the learning curve too high.
• Outdated information on executives and inaccurate/non-existent emails can be a problem. Industry classifications may also be misleading.

Pricing

Lead411’s Basic plan is perfect for individual users and costs $99 per month with 200 contacts per month (US only), additional credits, verified email addresses, direct phone numbers, company intelligence news, 25+ free CRM/SaaS integrations, API access, and Chrome extension, along with a minimum three-month commitment.

Lead411’s Enterprise plan offers limited or unlimited contacts, verified email, and direct dial phone numbers, additional credits for $0.40, Bombora intent data offering, data append & suppression filters, technology stack data, international data, growth intent triggers, lead scoring, website tracking data, dedicated support executive and discounted rates for multiple seats.

7. BeenVerified: Best for Individuals and Smaller Teams

BeenVerified is a powerful email enrichment tool that can help users figure out who may be contacting them and for what purpose.

It looks at hundreds of databases to find potential name and identity matches, contact information including aliases, phone numbers, alternate email addresses, social media profiles, education and job history, and names of relatives and associates – all within moments. Plus your search is completely private – the sender doesn’t receive a notification when you run a report. BeenVerified also helps protect your rights by providing access to information about businesses’ compliance with the CAN-SPAM Act as well as laws against cyberstalking or cyberbullying.

Bottom line: BeenVerified email search tool can help you quickly and easily find out who may be contacting you, offering comprehensive information about the owner of an email address all in one report. Plus, your search is completely private and secure, with access to resources that can help protect your rights.

Customer reviews

Excellent service. Highly recommended. Just what I needed! I used it to find information about a contact of mine, which I couldn’t find anywhere else. I got my hands on the information quickly & easily. High-quality data, with an easy-to-use interface. Also exchanged a few emails with customer service. They were friendly, helpful, and nothing was too much. I’ve already suggested it to another friend.

https://www.trustpilot.com/reviews/6329fa1d7f7a8621ee60c368

Most critical review

The information I got was nothing I didn’t already know. I looked myself up and the information provided was wrong.

https://www.trustpilot.com/reviews/62f2a2114c35e69ec5284052

Pros:

• Cost-effective solution for obtaining recent and dated contact information for people.
• The service is quick, effective, and thorough in finding and checking up on people.
• Been Verified is more accurate compared to other people’s search sites.

Cons

• Some customers found that the information provided by the site was inaccurate, even when the user searched for themselves.
• Some customers have said that Been generally provides less information than the user already knows and is often unable to provide the current phone number for the person being searched.

Pricing

BeenVerified offers a 1-Month and a 3-Month membership with 100 monthly searches at $26.89 and $17.48 respectively, billed on a quarterly basis of $52.44 every 3 months.

8. Voila Norbert: Best for Small Teams and Startups

Voila Norbert is an email list data enrichment tool that helps you build relationships with your contacts.

With Norbert, you can quickly and easily turn emails into comprehensive and detailed profiles containing job titles, companies, locations, and social media profiles. This data allows for better targeting of the right message to the right person in the right place at the right time. Additionally, Norbert offers a secure API for real-time email lookup enrichment in your products and processes as well as compliance with required data regulations.

Bottom line: Norbert eliminates the guesswork and speeds up the process of contacting your contacts, allowing you to make more meaningful connections.

Customer reviews

The User Interface is very fresh, simple navigation on the right pane and the results will be on the center part. Bulk upload is very easy since you will choose the respective drop down that corresponds to the parameter.

https://www.g2.com/survey_responses/voilanorbert-review-5187996

Most critical review

…needs a lot of improvements. A good 1/3 of the emails that according to the software are verified are bouncing, it’s very inaccurate in my experience. Who knows, maybe I’ve just been incredibly unlucky.

https://www.g2.com/survey_responses/voilanorbert-review-6642771

Pros

• Norbert has a fresh and simple user interface with easy navigation and bulk upload options.
• It integrates with other systems like LinkedIn, making it easy to find new business and acquire email addresses quickly.
• Norbert provides accurate email addresses, avoiding undeliverable messages.

Cons

• One of the drawbacks is that credits are deducted even for blank emails resulting in bulk uploads, which some users find unnecessary.
• Some users feel that certain features like the domain or email lookup could be improved and fine-tuned for better accuracy.
• Norbert does not allow searching for companies, which can be a limitation for some users.
• Some users have experienced inaccuracies with the email verification process, with a significant portion of emails bouncing, which could be improved.

Pricing

Norbert offers a cost-effective pricing model that charges only $0.04 per email up to 2,000, $0.02 per email up to 50,000, and $0.015 per email above that, with a minimum charge of $4. The tool is suitable for smaller teams and startups seeking to quickly and effectively build comprehensive email lists with accurate data.

9. PeopleLooker: Best for Individuals

PeopleLooker is a valuable tool for discovering more about a person using their email address, searching billions of public records to find names, ages, social media profiles, work and education history, criminal records, and more, all while ensuring 100% privacy for the searcher, making it an ideal resource for those seeking to protect themselves or learn more about someone’s background.

Bottom line: PeopleLooker’s reverse email search can help you find out who an email address belongs to and provide additional useful information like names, aliases, approximate age, social media profiles, work & education history, criminal records, known relatives, and property addresses.

Pricing

PeopleLooker offers a simple and affordable pricing plan with a 7-day trial for $1.00. Both the 1-month and 3-month membership options provide the same functionality, but the latter is 30% cheaper when paid upfront. The service offers a wide range of searches, enabling users to discover valuable information about an individual’s background.

10. Enricher.io: Best for Businesses and Teams of any size

Enricher.io is a powerful data enrichment tool that helps you to unlock the full potential of your data and create actionable insights for your business.

It provides over 2.5 billion profiles with 26 attributes, giving you access to contact, demographic, resume, and social information about prospects and customers. Its AI-powered technology can accurately extract meaningful insights from any given email or domain name to provide the most complete picture of an individual or organization possible—allowing businesses to make decisions with confidence while personalizing their marketing strategies for maximum ROI.

Bottom line: Enricher.io is the perfect tool for unlocking the insights hidden in your data, optimizing sales and marketing strategies, and driving growth.

Pricing

Enricher.io offers three pricing plans: Basic, Pro, and Enterprise.

The Basic plan costs $279 per month and includes 10,000 credits, access to over 300 templates, and live chat support.

The Pro plan costs $879 per month and includes 50,000 credits, integration with Make.com, technical support, and team availability.

The Enterprise plan is customizable with unlimited credits, users, and features such as a custom domain, SSO, a dedicated success manager, and advanced security.

Importance of Email Enrichment Tools

Email enrichment tools are crucial for businesses that want to enhance the quality of their email list. Here are some of the key benefits of using email enrichment tools:

1. Personalization: With email enrichment tools, businesses can personalize their emails by addressing their subscribers by their names, mentioning their company names, and using their job titles in the email.
2. Better Targeting: Email enrichment tools provide valuable information such as social media profiles, job titles, and company information that businesses can use to target their ideal audience more effectively.
3. Improved Deliverability: Email enrichment tools help businesses to identify and remove invalid or inactive email addresses from their list, which improves email deliverability.

Conclusion

Email enrichment tools are essential for businesses that want to improve the quality of their email list and drive better results from their email marketing campaigns. There are several email enrichment tools available in the market, each with its own unique features and pricing. By using the right email enrichment tool, businesses can personalize their emails, target their ideal audience more effectively, and improve their email deliverability.

FAQs

DevGold Staff

Experienced software engineers and avid supporters of the developer community, specializing in APIs.

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